Profit Margin & Markup Calculator

Margin • Markup • Net Margin • Price Your Products Right

A common pricing mistake: a 50% markup is NOT a 50% margin. Markup is profit as a percentage of cost; margin is profit as a percentage of the selling price — they're only equal at 0%. Mixing them up is one of the most common ways retailers accidentally underprice their products.
Price a Product
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Business-Level Net Margin Optional

Beyond a single product — see overall profitability once operating expenses are included.

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Rent, salaries, marketing, utilities, etc.
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About This Tool

This has two parts. The first prices a single product: give it your cost and either a target margin or target markup, and it works out the selling price — plus shows you the OTHER metric too, since retailers who only think in one of the two often end up pricing lower than they meant to. The second part is business-level: enter your total revenue, cost of goods sold, and operating expenses to see your gross margin and net margin, since a healthy gross margin on paper can still mean a thin (or negative) net margin once rent, salaries, and other overhead are accounted for. Everything is calculated locally in your browser.